So the belated All Star weekend is finally
upon us. While a majority of these events have historically sucked, every once
in awhile something worth while comes out of the weekend and reenergizes the
NBA fan base for the second half of the season.
Some interesting changes have taken place
this year – some good, some not so good. First up is the Sprint All-Star Celebrity Game.
Sprint
All-Star Celebrity Game
First of all, Sprint is the third largest wireless
telecommunications provider in the US and had an operating income of $108
million last year. The celebrity game is the best thing you can spend your
sponsorship budget on, really? How many people actually watch this piece of
crap? Even when some teen heartthrob with an army of screaming tweens is
playing in the game, viewership bumps up to what, a couple thousand? For fuck’s
sake can’t we just put this one to bed and replace it with something people
will actually want to watch, like an actual “Hoop it Up” style 3-on-3
tournament of NBA players or a playground-vs-NBA 1-on-1 tournament?
With that out of the way, this year’s
lineups include a few players from back in the day, including the 46-year old
Mitch Richmond and the 40-year old Penny Hardaway. Notice how I placed their
ages before their names? Its to emphasize that these guys are FUCKING OLD.
Penny could barely play five years ago in Miami,
how much do you think he’s going to show us this year? Why not just invite
Robert Parrish or Bill Walton or Bill Russell to play? Yeah, I can’t wait to
tune in and watch Penny and Mitch hoist up a shitload of 3s over the heads of
Ne-Yo and Vinny from Jersey
Shore. FML.
*Thinking about the legends though, an
intriguing idea is a Legends game. I grew up in Kansas
and went to the University
of Kansas. Growing up,
you would hear of private pickup games between former players and coaches and
word on the street was that these games became pretty intense at times. I’m
pretty sure these types of games exist at all major basketball universities and
it leads to the idea that old players retain that fiery drive to win. Would
Kermit Washington
punch Rudy T in a game 35 years after the initial incident? Only one way to
find out.
I think this video proves my point.
1 comment:
haha, I know... I know. The NBA also seems to miss the point in their marketing every year... they have the wrong bands playing the wrong songs... every.... bloody.... year.
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